Ambassador Kira Christianne D. Azucena, as a Special Guest Speaker, graced the Business-to-Business (B2B) networking event organized by Total Holiday Options bringing together key partners and travel agents from the tourism industry.

In her remarks, Ambassador Azucena shared recent updates on Philippine tourism data and emerging trends, noting the steady recovery and growth of the sector, as well as increasing interest from New Zealanders. She highlighted the Philippines’ diverse tourism offerings, including world-class beaches and eco-tourism destinations.

The Ambassador also underscored the positive reception and outcomes of public-facing tourism promotions undertaken in New Zealand, emphasizing their role in enhancing destination awareness and encouraging travel to the Philippines. She further outlined Philippine Government initiatives that support tourism development and promote investment opportunities, reaffirming the country’s commitment to strengthening partnerships with travel industry stakeholders.

Ambassador Azucena expressed appreciation to Total Holiday Options for organizing the event and to participating partners and travel agents for their continued interest in promoting the Philippines as a premier travel destination. She encouraged closer collaboration to further expand tourism exchanges between the Philippines and New Zealand.

The event was also attended by representatives from Taiwan Tourism and Sarawak Tourism, providing a platform for regional tourism stakeholders to exchange insights and strengthen collaboration in the New Zealand market.